Social media engagement and the determinants of behavioural intentions of university online programme selection : the moderating role of mindfulness
Year of publication: |
2022
|
---|---|
Authors: | Konstantoulaki, Kleopatra ; Rizomyliotis, Ioannis ; Cao, Yifei ; Christodoulou, Ioannis |
Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 27.2022, 3, p. 457-469
|
Subject: | Attitudes | Behavioural intention | Higher education | Mindfulness | Social media engagement | Theory of planned behaviour | Social Web | Social web | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Hochschule | Higher education institution |
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