Social media in the marketing context : a state of the art analysis and future directions
Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Plume, Cherniece J. ; Dwivedi, Yogesh Kumar ; Slade, Emma L. ; Dwivedi, Yogesh Kumar |
| Publisher: |
Amsterdam : Elsevier, CP Chandos Publishing |
| Subject: | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Social Media | Kundenanalyse |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xix, 162 Seiten 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-08-101754-5 ; 978-0-08-101754-8 ; 9780081017579 ; 978-0-08-101757-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011570193