Social media marketing and brand authenticity : the role of value co-creation
Year of publication: |
2023
|
---|---|
Authors: | Hasan, Shermeen ; Qayyum, Abdul ; Zia, Mubashar Hassan |
Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8277, ZDB-ID 2538372-3. - Vol. 46.2023, 6, p. 870-892
|
Subject: | Brand authenticity | Digital marketing | EWOM | Marketing management | Social cognitive theory | Social media marketing | Value co-creation | Online-Marketing | Internet marketing | Markenführung | Brand management | Social Web | Social web | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Kundenintegration | Customer integration |
-
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei, (2021)
-
Kanupriya, (2021)
-
Rao, Kunja Sambashiva, (2021)
- More ...
-
Hasan, Shermeen, (2023)
-
Amjad-ur-Rehman, Muhammad, (2019)
-
Akram, Tayyaba, (2014)
- More ...