Social media marketing and brand equity : a literature review
Year of publication: |
February 2017
|
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Authors: | Zahoor, Syed Zeeshan ; Qureshi, Ishtiaq Hussain |
Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 16.2017, 1, p. 47-64
|
Subject: | Online-Marketing | Internet marketing | Markenführung | Brand management | Markenimage | Brand image | Bibliometrie | Bibliometrics | Social Web | Social web |
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