Social media opinion sharing : beyond volume
Year of publication: |
2016
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Authors: | Cabosky, Joseph |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 3, p. 172-181
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Subject: | eWOM | Social media | Measurement | Entertainment publicity | Online consumer behavior | Social media marketing | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
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