Social media's impact on the consumer mindset : when to use which sentiment extraction tool?
Year of publication: |
2020
|
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Authors: | Kübler, Raoul ; Colicev, Anatoli ; Pauwels, Koen |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 50.2020, p. 136-155
|
Subject: | Sentiment extraction | Consumer attitudes | Language dictionary | Maching learning | LIWC | Support vector machine | Brand strength | Volume | Valence | User generated content | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Mustererkennung | Pattern recognition | Markenimage | Brand image |
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