Social media user satisfaction : theory development and research findings
Year of publication: |
2013
|
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Authors: | Rauniar, Rupak ; Rawski, Greg ; Johnson, Ben ; Yang, Jie |
Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 12.2013, 1/4, p. 195-224
|
Subject: | Facebook | social media | user satisfaction | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing | Kundenintegration | Customer integration |
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