Social network analysis of marketing intermediaries : an empirical study
Year of publication: |
2015
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Authors: | Lakshmanasamy, T. ; Anil, C. |
Published in: |
International journal of management and network economics : IJMNE. - Genève [u.a.] : Inderscience Enterprises, ISSN 1754-2316, ZDB-ID 2452918-7. - Vol. 3.2015, 3, p. 181-198
|
Subject: | SNA | SCM | UCINET | intemediaries | marketing channels | network metrics | Soziales Netzwerk | Social network | Vertriebsweg | Distribution channel | Social Web | Social web | Lieferkette | Supply chain |
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