Social network loyalty: evaluating the role of attitude, perceived risk and satisfaction
Year of publication: |
2013
|
---|---|
Authors: | Currás‐Pérez, Rafael ; Ruiz‐Mafé, Carla ; Sanz‐Blas, Silvia |
Other Persons: | Chang Lee, Kun (ed.) |
Published in: |
Online Information Review. - Emerald Group Publishing Limited, ISSN 1468-4535, ZDB-ID 2014462-3. - Vol. 37.2013, 1, p. 61-82
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Uses and gratifications | Attitude | Perceived risk | Loyalty | Social networking sites | Social networks | Spain |
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