Social presence and customer brand engagement on Facebook brand pages
Year of publication: |
2017
|
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Authors: | Pongpaew, Wimmala ; Speece, Mark ; Tiangoongnern, Leela |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 3, p. 262-281
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Subject: | Social presence | Thailand | Social media | Customer brand engagement | Facebook brand page | Lurkers | Smart IT devices | Online-Marketing | Internet marketing | Social Web | Social web | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
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