Social presence and customer brand engagement on Facebook brand pages
Year of publication: |
2017
|
---|---|
Authors: | Pongpaew, Wimmala ; Speece, Mark ; Tiangsoongnern, Leela |
Published in: |
Journal of Product & Brand Management. - Emerald Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 26.2017, 3, p. 262-281
|
Publisher: |
Emerald Publishing Limited |
Subject: | Social presence | Thailand | Social media | Customer brand engagement | Facebook brand page | Lurkers | Smart IT devices |
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