Social religiosity: concept and measurement across divergent cultures
Year of publication: |
2015
|
---|---|
Authors: | Mathur, Anil ; Barak, Benny ; Zhang, Yong ; Lee, Keun S. ; Yoo, Boonghee ; Ha, Jeeyeon |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 27.2015, 5, p. 717-734
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Research methods | Scale development | International consumer behaviour |
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