Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Year of publication: |
2024
|
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Authors: | Cleland, Jamie ; Cashmore, Ernest ; Sanderson, Jimmy |
Published in: |
International journal of sport management and marketing : IJSMM. - Genève : Inderscience Enterprises, ISSN 1740-2808, ZDB-ID 2193548-8. - Vol. 24.2024, 1, p. 23-39
|
Subject: | athlete activism | brands | communication | corporate social responsibility | fans | social media | sponsorship | sport marketing | Corporate Social Responsibility | Corporate social responsibility | Social Web | Social web | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Markenführung | Brand management | USA | United States | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Öffentlichkeitsarbeit | Public relations | Profisport | Professional sports | Markenimage | Brand image |
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