Socially responsible product-positioning : Impact of halo/horns spillover on product image
Year of publication: |
2023
|
---|---|
Authors: | Sadjady Naeeni, Hannan ; Sahin, Funda ; Robinson, E. Powell <Jr.> |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 308.2023, 2 (16.7.), p. 852-863
|
Subject: | Game theory | Operations-marketing interface | Product differentiation | Socially responsible product-positioning | Sustainability | Corporate Social Responsibility | Corporate social responsibility | Spieltheorie | Spillover-Effekt | Spillover effect | Produktdifferenzierung |
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