Socio-economic factors and impact of television advertising on children in the Middle East
Year of publication: |
2014
|
---|---|
Authors: | Nassar, Mohamed A. ; Abou Seido, Noor O. ; Al Zain, Abdulaziz A. |
Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3636, ZDB-ID 2734434-4. - Vol. 2.2015, 3, p. 195-211
|
Subject: | television advertising | behavioural change | socioeconomic factors | children | Middle East | families | Mittlerer Osten | Kinder | Children | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Familie | Family |
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