Some Characteristics of Wine Innovators
Year of publication: |
1998
|
---|---|
Authors: | Goldsmith, Ronald E. |
Published in: |
International Journal of Wine Marketing. - MCB UP Ltd, ISSN 1758-6747, ZDB-ID 2159774-1. - Vol. 10.1998, 1, p. 5-12
|
Publisher: |
MCB UP Ltd |
Subject: | Wine Marketing | Wine Innovators | Innovativeness | New Buyers |
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