SOME THOUGHTS ON CONSUMERISM IN DEVELOPED AND LESS DEVELOPED COUNTRIES
When one looks at the marketing literature, consumerism activity is treated as a developed country phenomenon. The reason for this is partially attributable to a complete lack of appropriate conceptual and methodological frameworks to study consumerism issues across cultures and nations, specifically in less‐developed countries. The purpose of this article is to develop working propositions to study consumerism in multiple environments. Consumerism issues in developed versus LDC environments are discussed and their implications for international trade and marketing are elucidated. The influences that various socio‐economic, governmental and cultural environments have upon consumerism are also examined.
Year of publication: |
1985
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Authors: | Kaynak, Erdener |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 2.1985, 2, p. 15-30
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Publisher: |
MCB UP Ltd |
Saved in:
Online Resource
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