Sources of scholarly publications in marketing
Year of publication: |
1986
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Authors: | Michman, Ronald D. |
Other Persons: | Groß, Walter (contributor) |
Published in: |
Akron business and economic review. - Akron, Ohio : Univ., ISSN 0044-7048, ZDB-ID 412836-9. - Vol. 17.1986, 1, p. 56-61
|
Subject: | Bibliometrie | Bibliometrics | Marketing | USA | United States |
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Pre-Aldersonian antecedents to macromarketing : insights from the textual literature
Savitt, Ronald, (2008)
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Sinkovics, Rudolf R., (2014)
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Market research and scientific distribution
Davies, A. H., (1957)
- More ...
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Michman, Ronald D., (1974)
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The affluent consumer : marketing and selling the luxury lifestyle
Michman, Ronald D., (2006)
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The duble income family : a new market target
Michman, Ronald D., (1980)
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