Sourcing of Industrial Products: Regiocentric Orientation of Chinese Organizational Buyers
Year of publication: |
1992
|
---|---|
Authors: | Kaynak, Erdener ; Kucukemiroglu, Orsay |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 26.1992, 5, p. 36-55
|
Publisher: |
MCB UP Ltd |
Subject: | China | Industry | Product management | Organizational performance | Purchasing | Market segmentation |
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