Speaking fast and slow : how speech rate of digital assistants affects likelihood to use
Year of publication: |
2023
|
---|---|
Authors: | Christenson, Brett ; Ringler, Christine ; Sirianni, Nancy J. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 163.2023, p. 1-12
|
Subject: | Digital assistant | Human-computer interaction | Sensory marketing | Speech rate | Voice |
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