Special issue: Brand building and buying behaviour in Asia
Alternative title: | Brand building and buying behaviour in Asia |
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Year of publication: |
2008
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Other Persons: | Apéria, Tony (contributor) |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 15.2007/08,6
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Publisher: |
Basingstoke : Palgrave Macmillan |
Subject: | Asien | Verbraucherverhalten | Markenartikel | Markenpolitik |
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Lonnes, Victoria, (2018)
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Asian brand strategy : how Asia builds strong brands
Roll, Martin, (2006)
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Branding in Asia : the creation, development and management of Asian brands for the global market
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Brand relations management : bridging the gap between brand promise and brand delivery
Apéria, Tony, (2004)
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Strategic brand management : a European perspective
Keller, Kevin Lane, (2008)
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Strategic brand management : a European perspective
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