Special issue: Sport marketing and media
guest eds.: Kihan Kim ...
| Alternative title: | Sport marketing and media |
|---|---|
| Year of publication: |
2013
|
| Other Persons: | Kim, Kihan (contributor) |
| Publisher: |
Abington, Oxon : Routledge, Taylor & Francis |
| Subject: | Sportmarketing | Sports marketing | Kommunikationsmedien | Communication media | Profisport | Professional sports | Sportveranstaltung | Sport event |
| Extent: | 126 S. graph. Darst. |
|---|---|
| Series: | Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 23.2013,1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 8 Beitr. Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010406134