Spectator consumption practices at the Roman games
Year of publication: |
2012
|
---|---|
Authors: | Minowa, Yuko ; Witkowski, Terrence H. |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 4.2012, 4, p. 510-531
|
Subject: | Rom | Rome | Sportveranstaltung | Sport event | Sportmarketing | Sports marketing | Marketingtheorie | Marketing theory | Konsumentenverhalten | Consumer behaviour | Altertum | Ancient history |
-
Jensen, Richard W., (2016)
-
A study on twitter sentiment analysis in Tokyo 2020 Olympic
Veerasamy, Senthil, (2023)
-
Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas, (2021)
- More ...
-
State promotion of consumerism in Safavid Iran : Shah Abbas I and royal silk textiles
Minowa, Yuko, (2009)
-
Spectator consumption practices at the Roman games
Minowa, Yuko, (2012)
-
State promotion of consumerism in Safavid Iran : Shah Abbas I and royal silk textiles
Minowa, Yuko, (2009)
- More ...