Speedy activists : how firm response time to sociopolitical events influences consumer behavior
Year of publication: |
2023
|
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Authors: | Nam, Jimin ; Balakrishnan, Maya ; De Freitas, Julian ; Brooks, Alison Wood |
Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 33.2023, 4, p. 632-644
|
Subject: | brand activism | branding | communications | sociopolitical issues | text analysis | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Marketingmanagement | Marketing management |
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