Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Year of publication: |
2010
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Authors: | Stilley, Karen M ; Inman, J Jeffrey ; Wakefield, Kirk L |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 74.2010, 3, p. 34-48
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