Spillover effects of brand safety violations in social media
Year of publication: |
2021
|
---|---|
Authors: | Lee, Chunsik ; Kim, Junga ; Lim, Joon Soo |
Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 42.2021, 4, p. 354-371
|
Subject: | Social Web | Social web | Spillover-Effekt | Spillover effect | Markenführung | Brand management | Markenimage | Brand image | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
-
Cheung, Man Lai, (2019)
-
Beneke, Justin, (2014)
-
Creating brand equity when using travel-related online social network web sites
Barreda, Albert, (2014)
- More ...
-
Lee, Chunsik, (2011)
-
Examining the role of relationship factors on eWOM effectiveness in social media
Kim, Junga, (2017)
-
Lee, Chunsik, (2011)
- More ...