Sponsorship Disclosure and Consumer Deception : Experimental Evidence from Native Advertising in Mobile Search
Year of publication: |
2018
|
---|---|
Authors: | Sahni, Navdeep S. |
Other Persons: | Nair, Harikesh (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Experiment | Konsumentenverhalten | Consumer behaviour | Sponsoring | Sponsorship | Werbung | Advertising |
Extent: | 1 Online-Ressource (49 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 30, 2018 erstellt |
Other identifiers: | 10.2139/ssrn.2737035 [DOI] |
Classification: | M3 - Marketing and Advertising ; D18 - Consumer Protection ; K2 - Regulation and Business Law |
Source: | ECONIS - Online Catalogue of the ZBW |
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