Sponsorship linked internal marketing (SLIM) : a strategic platform for employee engagement and business performance
Francis Farrelly; Stephen Greyser
| Year of publication: |
2012
|
|---|---|
| Authors: | Farrelly, Francis ; Greyser, Stephen |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 26.2012, 6, p. 506-520
|
| Subject: | Sport | Sports | Sponsoring | Sponsorship | Personalmarketing | HR marketing | Unternehmenskultur | Corporate culture | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Errata enth. in: Vol. 27.2013 (March)=No 2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009706391