SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX
Year of publication: |
2005
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Authors: | Cornwell, T.Bettina ; Weeks, Clinton S. ; Roy, Donald P. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 34.2005, 2, p. 21-42
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