Sport sponsorship : the impact of sponsor image on purchase intention of fans
Konstantinos Koronios, Marina Psiloutsikou, Athanasios Kriemadis, Pavlos Zervoulakos, and Eleni Leivaditi
| Year of publication: |
January-June 2016
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|---|---|
| Authors: | Koronios, Konstantinos ; Psiloutsikou, Marina ; Kriemadis, Athanasios ; Zervoulakos, Pavlos ; Leivaditi, Eleni |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 22.2016, 2, p. 238-250
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| Subject: | Greece | promotion | purchase intention | societal marketing | sponsor image | sport involvement | sport sponsorship | team achievement | team attachment | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Griechenland | Arbeitsgruppe | Team | Werbewirkung | Advertising effects | Sport | Sports | Profisport | Professional sports | Fußball | Football | Markenimage | Brand image | Sportveranstaltung | Sport event |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2016.1121739 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011522098