Stability and change in consumer traits : evidence from a 12-year longitudinal study, 2002 - 2013
Year of publication: |
2015
|
---|---|
Authors: | Steenkamp, Jan-Benedict E. M. ; Maydeu-Olivares, Albert |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 3, p. 287-308
|
Subject: | stability | change | consumer traits | Big Five | test-retest correlation |
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