Stakeholder analysis for multi‐sector innovations
Year of publication: |
2002
|
---|---|
Authors: | Bunn, Michele D. ; Savage, Grant T. ; Holloway, Betsy B. |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 17.2002, 2/3, p. 181-203
|
Publisher: |
MCB UP Ltd |
Subject: | Business‐to‐business marketing | Innovation | Stakeholders | Marketing strategy | Public sector |
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