Stakeholder relationship management in multi-sector innovations
Year of publication: |
2009
|
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Authors: | Hansen, John D. ; Bunn, Michele D. |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 8.2009, 3, p. 196-217
|
Subject: | Innovationsmanagement | Innovation management | Forschungskooperation | Research collaboration | Stakeholder | Nonprofit-Marketing | Nonprofit marketing |
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