Star marketer's impact on the market strategy choice
Alternative title: | Utjecaj "marketins̆kih zvijezda" na izbor marketins̆ke strategije |
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Year of publication: |
2017
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Authors: | Vlašić, Goran ; Hair, Joseph F. ; Krupka, Zoran |
Published in: |
Management : journal of contemporary management issues. - Split : Ekonomski Fak. Sveučilišta, ISSN 1846-3363, ZDB-ID 2400420-0. - Vol. 22.2017, 2, p. 1-13
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Subject: | market-driving strategy | market-driven strategy | star marketer | market orientation | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in kroatischer Sprache |
Other identifiers: | 10.30924/mjcmi/2017.22.2.1 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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