Star power in the eye of the beholder : a study of the influence of stars in the movie industry
Angela Liu; Yong Liu; Tridib Mazumdar
| Year of publication: |
2014
|
|---|---|
| Authors: | Liu, Angela Xia ; Liu, Yong ; Mazumdar, Tridib |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 25.2014, 4, p. 385-396
|
| Subject: | Entertainment marketing | Movies | Movie financing | New product strategies | Risk mitigation | Stars | Star power | Filmwirtschaft | Film industry | Kino | Movie theatre |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010439158