Stated intentions and purchase behavior: A unified model
Year of publication: |
2010
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Authors: | Sun, Baohong ; Morwitz, Vicki G. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 27.2010, 4, p. 356-367
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