Sticking pieces together : representing messiness in consumer research through the use of collage
Year of publication: |
2022
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Authors: | Bröckerhoff, Aurélie ; Seregina, Usva |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 38.2022, 15/16, p. 1727-1755
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Subject: | alternative research methods | art-based research | Collage | messiness | occupied Palestinian territory | reflexivity |
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