Stimulating diffusion of green products : co-evolution between firms and consumers
Year of publication: |
2002
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Authors: | Janssen, Marco A. ; Jager, Wander |
Published in: |
Journal of evolutionary economics : JEE. - Berlin, Germany : Springer, ISSN 0936-9937, ZDB-ID 1055126-8. - Vol. 12.2002, 3, p. 283-306
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Subject: | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Präferenztheorie | Theory of preferences | Theorie | Theory | Soziales Netzwerk | Social network |
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