Stochastic models for budget optimization in search-based advertising
S. Muthukrishnan, Martin Pál, and Zoya Svitkina
| Year of publication: |
2007
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|---|---|
| Authors: | Muthukrishnan, S. ; Pál, Martin ; Svitkina, Zoya |
| Published in: |
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings. - Berlin : Springer, ISBN 3-540-77104-2. - 2007, p. 131-142
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| Subject: | Online-Marketing | Internet marketing | Betriebliche Budgetierung | Corporate budgeting | Mathematische Optimierung | Mathematical programming | Suchmaschine | Search engine | Auktionstheorie | Auction theory | Stochastischer Prozess | Stochastic process | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003648646