Stock exchange brands as an influence on investor behavior
Year of publication: |
2017
|
---|---|
Authors: | Çal, Betül ; Lambkin, Mary |
Published in: |
International Journal of Bank Marketing. - Emerald Publishing Limited, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 35.2017, 3, p. 391-410
|
Publisher: |
Emerald Publishing Limited |
Subject: | Brand equity | Perceived risk | Stock market | Investor behaviour |
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