Store of the future : towards a (re)invention and (re)imagination of physical store space in an omnichannel context
Year of publication: |
2020
|
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Authors: | Alexander, Bethan ; Blazquez Cano, Marta |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-12
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Subject: | Customer-experience | Design | Fashion | Omnichannel | Retail store | Einzelhandel | Retail trade | Mode | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Ladengestaltung | Store design | Multikanalvertrieb | Multichannel strategy |
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