STORE VS. NATIONAL BRANDS: A PRODUCT LINE MIX PUZZLE
Year of publication: |
2007-04
|
---|---|
Authors: | Monerris, José J. Sempere ; Colonques, Rafael Moner ; Urbano, Amparo |
Institutions: | Instituto Valenciano de Investigaciones Económicas (IVIE) |
Subject: | store brands | retail duopoly | product line mix |
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