Storytelling by medical tourism agents and its effect on trust and behavioral intention
Year of publication: |
2020
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---|---|
Authors: | Kim, Sang Hyuck ; Song, Min Kyung ; Shim, Changsup |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 37.2020, 6, p. 679-694
|
Subject: | behavioral intention | medical tourism | Medical tourism agents | storytelling | trust | Gesundheitstourismus | Health tourism | Vertrauen | Confidence | Narrative Methode | Narrative method | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour |
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