Strategic Account Management: Conceptualizing, Integrating, and Extending the Domain from Fluid to Dedicated Accounts
Year of publication: |
2012
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Authors: | Bradford, Kevin ; Challagalla, Goutam ; Hunter, Gary ; Moncrief, William |
Published in: |
The journal of personal selling & sales management. - Hartland, Wis : Pi Sigma Epsilon, ISSN 0885-3134, ZDB-ID 9011523. - Vol. 32.2012, 1 (1.1.), p. 41-57
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