Strategic and performance issues associated with mode of entry substitution patterns
Year of publication: |
1997
|
---|---|
Authors: | Okoroafo, Sam C. |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 14.1997, 1, p. 20-38
|
Publisher: |
MCB UP Ltd |
Subject: | Manufacturing | Multinationals | Performance | Strategic planning |
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