A strategic approach to the consumer perception of brand on the basis of brand awareness and brand loyalty : a comparative analysis of Coke & Pepsi brands in Erbil KRI
Year of publication: |
2019
|
---|---|
Authors: | Sultan, Khurram ; Akram, Saja ; Abdulhaliq, Sara ; Jamal, Deema ; Saleem, Rezan |
Subject: | Brand Awareness | Brand Loyalty | Consumer Perception | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty |
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