Strategic brand management : creating and stustaining brand equity long term
Year of publication: |
1997 ; 2. ed.
|
---|---|
Authors: | Kapferer, Jean-Noël |
Publisher: |
London : Kogan Page |
Subject: | Markenartikel | Strategisches Management |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
-
Monetäre Bewertung von Markenstrategien für neue Produkte
Sattler, Henrik, (1997)
-
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane, (2008)
-
The new strategic brand management : advanced insights and strategic thinking
Kapferer, Jean-Noël, (2012)
- More ...
-
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël, (2009)
-
What name after a merger or acquisition?
Kapferer, Jean-Noël, (2006)
-
The specificity of luxury management : turning marketing upside down
Kapferer, Jean-Noël, (2009)
- More ...