Strategic brand venturing: an intersectional idea
Year of publication: |
2013
|
---|---|
Authors: | van Rensburg, Deryck J. |
Published in: |
Management Decision. - Emerald Group Publishing Limited, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 51.2013, 1, p. 200-219
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | Corporate ventures | Entrepreneurship | Marketing | Strategic management | Large companies |
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