Strategic consequences of retail acquisition: IKEA and Habitat
Year of publication: |
1999
|
---|---|
Authors: | Warnaby, Gary |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 16.1999, 4/5, p. 406-417
|
Publisher: |
MCB UP Ltd |
Subject: | Retailing | Acquisitions | Globalization | Market segmentation |
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