Strategic Importance of Humorous Advertisement on Consumer Purchase Decisions
Year of publication: |
[2022]
|
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Authors: | Agwu, Professor Edwin |
Publisher: |
[S.l.] : SSRN |
Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Humor | Kaufentscheidung | Purchase decision | Werbewirkung | Advertising effects |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 18, 2022 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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